The global yacht industry has long been dominated by Western names—European shipyards, American captains, and crews that are typically recruited from countries like the UK, Australia, or South Africa. But in the shadows of the towering harbors of Monaco and Dubai, a small, passionate team from Asia is quietly rewriting the rules.
That team is JIVA Yacht Management (JYM)—a rising force born from humble beginnings with one bold mission: to prove that Asia, especially Indonesia, has the heart, skill, and professionalism to thrive in the elite world of luxury yachts.
From 3 People to Global Impact
JYM didn’t begin as a corporation with deep pockets. It started as a dream shared by a few determined individuals who worked in the yachting world and knew exactly what the industry was missing: representation, training, and a support system for Asian yacht professionals.
Founded on the docks of Dubai Harbour on May 1st, 2021, JYM began under the name Jelakshi Academia Education. It was simply an educational platform—offering online courses and career guidance for those curious about working in yachting. But the demand was real. And fast.
In just a few years, it evolved from an online academy to a full-service yacht management entity that today offers:
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Crew recruitment & training
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Yacht operations support
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SOP development for luxury standards
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Payroll, accounting & documentation
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Visa assistance & marine certificates
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Online and offline courses in food safety, hygiene, and hospitality
And all of this, powered by a tight-knit team of just three professionals who have walked the walk in the global yacht industry.
The Asian Advantage: Discipline, Detail, and Dedication
Why is JYM succeeding where others hesitate?
Because they understand a truth the industry often overlooks:
Asian crew are some of the most disciplined, respectful, and hardworking professionals in hospitality. They just need the right path into the yacht world.
With a deep appreciation for service, humility, and structure, Asian crew—especially Indonesians—can outperform many global standards when given equal training and opportunity. And JYM is here to provide exactly that.
Through structured online and offline training, crew learn not just what to do—but why it matters. From interior detailing to galley standards, from spa services to emergency protocols, JYM trains individuals to deliver excellence in both function and form.
Breaking Barriers with Education
One of the most remarkable aspects of JYM’s growth is its commitment to education. Not just technical skills—but mindset, discipline, and presentation.
They offer training programs covering:
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🛥️ Housekeeping and service excellence
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🍽️ Galley operations and food hygiene
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đź’† Spa and wellness training
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đź’Ľ Yacht-standard etiquette and communication
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đź“‹ SOP development for on-board departments
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🎓 Career preparation and CV mentoring
These are not crash courses. They are transformational learning experiences aimed at building world-class professionals, not just “crew.”
And what’s more powerful: most of the learners come from non-maritime backgrounds—hotels, salons, or even fresh grads—who now walk confidently on the decks of vessels worth tens of millions of dollars.
JIVA Virtual Assisting: Helping Beyond the Deck
In 2024, JYM expanded again with the launch of JIVA Virtual Assisting, a service designed to help aspiring yacht crew with visa processing, document assistance, and certifications. The goal is to make the pathway to international yacht careers seamless and stress-free.
This initiative reflects the heart of JYM: not just about managing yachts, but managing dreams.
Challenging the Old Norms
The yachting world can be rigid and insular. JYM is breaking that wall. Not by shouting, but by showing.
They’re proving that excellence doesn’t have a passport. That Indonesian crew can meet—and exceed—the expectations of Western clients. That a small Asian-led management company can stand shoulder to shoulder with the biggest names in the business.
They’re not asking for space at the table. They’re building their own table—and the industry is starting to notice.
What’s Next?
With a growing network, glowing testimonials, and results that speak for themselves, JYM is only just beginning.
Plans are underway to establish physical academies in Southeast Asia, expand partnerships with yacht owners globally, and position Indonesia as a major talent hub in the luxury yacht industry.
And all of this—from a team that started with three people and a single goal: to change lives through yachts.
🛳️ They didn’t come from privilege.
🌍 They don’t rely on Western networks.
đź’ˇ But they have vision, grit, and global standards.
JYM is not just a company. It’s a quiet revolution—rising from the East, riding the waves to the world.